2023- Red Bull- Total turnaround. Figurative brand redesign
Academic project. Branding. Graphic Design Master Degree. Escuela Superior de Diseño de Barcelona. Advisor: Bárbara Martínez Bondía
Brand re-design to position the selected brand in the antipodes of its current market. In this case, Red Bull, energetic beberages brand associated with extreme sports, speed and adrenaline has been reoriented to the niche of healthy beverages and slow movement for conscious and relaxed intentional living style.
The logo is inspired by the iconic bull from the brand but with an approach on the antipodes of its style and concept, relating with Near and Middle East spirituality, specially from India.
We offer two different approaches: Wholesales and retail: convenient and distinguishable, and HORECA, with a glass and golden bottle, elevated, to enhance the experience.